There is an old fairytale my Mama used to tell me called "Die Wichtelmänner" (in English, “The Elves and the Shoemaker”). As a young boy, I took great delight in hearing how the shoemaker – an honest, hardworking man who had fallen on hard times – received magical help from elves in creating the world’s most beautiful and carefully stitched shoes. I could see myself as both shoemaker and elf, with the same caring and pride in the work and in the loving care of the leather.
In the spirit of excellence, I humbly offer you my services in shoe repair, with a 100% money back guarantee. This is my mission and my pledge to you, a valued customer.
- Klaus Schuster, Shoemaker